Final ReportWeblink: New Zealand Specialty Timber Market website
This project will establish and develop a brand and centralised marketplace for NZ grown specialty timbers by developing an online virtual community connecting growers and saw millers to markets and buyers for logs and timber. This integrated marketplace will become the primary port-of-call for buyers and users of specialty timber throughout New Zealand, connected together within and between region.
The specialty timber resource in NZ now comprises significant volumes of standing timber; a resource available sustainably into the future. Demand is increasing for locally produced, quality specialty timbers. The advent of online trading provides the opportunity to address supply and demand issues with appropriate market development measures to ensure consistent timber supply of a consistent quality from within an active, centralised, competitive and comprehensive marketplace.
Without market development for specialty timbers, further planting of these species will not take place, because without demand and value for the timber, growers will not plant the trees. The desirability of diversifying our forest estate is a land-use issue because different species suit different sites. Diversifying our forest estate also reduces biosecurity risks and substituting high value imported timbers with locally produced specialty timber has economic benefits both for NZ and also local rural communities.
A user controlled database will integrate with the website enabeling listings, searches and email lists. Information will be provided to producers on cost-efficient production methods for producing quality timber, and a photographic timber “showcase” will be provided for buyers, all overseen by a Farm Forestry Action group that would control how the marketplace is operated and also act as an industry support and lobby group.
Milestone 1 Online technical information resource is complete including timber grade rules and milestone 2 Online timber showcase is also complete. These can be viewed on the website http://www.nzffa.org.nz/specialty-timber-market/. The menu has over sixty links to a variety of resources which are cross referenced and easily browseable for information on handling, processing, adding value and grading along with general information on uses and attributes of specialty timbers. The timber showcase pictorially illustrates timbers in appropriate end-uses.
Currently the website database is being upgraded so that marketplace participants can be enlisted along with setting up user-web pages (i.e. "trading desk") and forum. The existing marketplace is also being upgraded with a range of features for participants. It will then be integrated with the Farm Forestry Timbers site. This work is being undertaken by Derek Gunn of Gunn Interactive.
Once the database is upgraded this will be manually populated by recruiting participants. The database will automatically generate adverts for participants and new participants will be able to enlist online.